At that point, however, the CPA affiliate's job is nearly complete.The next step is for the site visitor to fill out a form requesting some sort of information. Keep in mind, this does not entail the visitor getting out his or her wallet, or making a decision to spend any money. All it entails is that the visitor request free information and give his or her name and email address, and perhaps a physical address.You, as the CPA affiliate, get paid even though your site visitor has yet to buy anything. You are getting paid for a LEAD, not a sale.Many people have no idea how huge and lucrative lead generation is, and not a clue the kind of money that certain businesses will pay for a good lead. Things like mortgage and insurance leads, in particular, are very, very valuable, as are credit card leads.

But even something as seemingly inexpensive as a cell phone ring tone can bring you a nice commission per lead. Why?These lead purchasers are planning on maximizing the long-term value of a customer. In the case of a mortgage, one lead can generate a commission of thousands of dollars to a mortgage broker. An insurance or credit card account is worth recurring commissions potentially for many, many years. Even a ring tone lead has a long-term value, since the vendor will continue to market to that person over and over again, selling them many times what it cost to acquire them as a customer.

CPA is big, big business, and one of the best ways there is to monetize your web site. If you are looking for easy and lucrative ways to monetize a web site, CPA affiliation could be your answer. To really do well at CPA, you need to learn how to use traffic generation methods like Google Adwords effectively, but in the long run, CPA is far easier and more lucrative than traditional affiliate marketing.Author John Barbour writes on various topics related to internet marketing and making money online. Visit his sites at http://emarketingman.com and http://monetizedwebsites.com to learn more.